Selected work 2022–2026
Senior content designer and creative strategist turning complex products into clear journeys, scalable content systems, and campaigns people can act on.
Scorability
Recruiting rules and timelines vary by sport, position, and year in high school, and reliable guidance is hard to find. I designed a connected guide system that turns fragmented information into clear, navigable paths for athletes and families, while positioning Scorability as a trusted recruiting resource.
Read the case study →Ryzer
Coaches and camp operators came to Ryzer to run, market, and manage camps. Athletes and families came to discover and register for them. I redesigned the information architecture, routing, hierarchy, and content so each audience entered the right journey and reached a clear next step.
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Quicken
Personal finance is regulated, technical, and easy to get wrong. Through a company-wide rebrand and three product launches, I helped shape the messaging, UX content, voice rules, and reusable content patterns that kept a complex product ecosystem clear and consistent for millions of users.
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Shifting from feature-first to benefit-driven language, from the homepage through onboarding.
Launch messaging for three new products so each one read as distinct. Each outperformed its launch forecast.
One component system for web, lifecycle and social: faster production and consistent content across channels.
Quicken
Quicken's forecasting advantage mattered to two very different audiences. I developed distinct campaign concepts for people juggling several financial apps and people who had outgrown the one they used, then carried those ideas through video, paid social, and 54 final static executions.
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Translated long, technical sessions into editorial and educational content for a global audience without flattening the expertise.
Built multi-touch B2B email and sales narratives for enterprise clients including Cisco, DocuSign, UiPath, and Expedia.
I own and run an Austin recording studio, leading client discovery, creative direction, production, and delivery across records, film scores, and voiceover.
I work where the product gets hard to explain: complicated rules, overlapping features, and audiences who want different things from the same page.
I'm a senior content designer and creative strategist with 9+ years of experience turning complex products into clear systems people can navigate, understand, and act on.
At Quicken, I contributed to a company-wide rebrand, three product launches, core UX flows, and a reusable content system across web, lifecycle, and social. At Scorability, I built recruiting knowledge and conversion systems from research and information architecture through wireframes, copy, and delivery.
Outside the day job, I run a recording studio in Austin. It's a separate practice, but it shapes my taste, restraint, and patience for long creative work. When I'm not working, I like cooking, reading, spending time with my pit bull, Chico, and watching the mighty Tottenham Hotspur FC.